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  • Synergy Tower

    SYNERGY TOWER January-March 2012 | NBBJ Shanghai Tencent — the world’s third-largest internet company and ranked as the most innovative company in China — is working with NBBJ to design a new headquarters. The design consists of two soaring high-rise towers of varying heights, connected by sky bridges at three levels. Once only a household name to consumers in China, Tencent is now a major player in international e-commerce and web technology. The architecture of its new headquarters refl ects the company’s rising international infl uence, its networked culture and the interconnectivity of the World Wide Web. The linked confi guration activates movement and exchange within the workplace, creating horizontal ’streetscapes’ and vertical connections. The expansion will provide space for 12,000 additional employees and nearly quadruples the size of Tencent’s current workplace real estate portfolio. Energy strategies reduce consumption and carbon emissions by 40% over a typical offi ce tower. In addition, the slight rotation of the towers and their off set heights capture the site’s prevailing winds, ventilating the atria while minimizing exposure to direct sun. To control glare and heat-gain, the curtain wall incorporates a modular shading system that varies according to the degree of sun exposure. ©NBBJ More information from NBBJ